Penetrating competitive markets such as the US and EU is a challenge for any company. Having made some great strides with their unique ad formats and gaining brand recognition in CIS and Turkish markets, GetStream set out to expand into triple A game publishers across US, UK, and EMEA. They wanted to approach directors of influencer and acquisition marketing to put paid pilot campaigns on their marketing roadmap.

GetStream hired Sales Unicorns to re-engineer their cold outreach including technology and sales copy. After a thorough audit and diving into the company’s niche and unique value proposition, we made siginficant changes to their cold sales sequence copy.

With the unique specifics of game publishers, busy schedules of marketing directors at the end of the year, we went for a short, snappy, and expert copy that explained the mechanics of GetStream’s unique format + we employed lesser used cold outreach tactics that further improved out cold outreach efforts.

Open rates have gone over 75%

16% - average positive response rates vs. historical 4-8%

6 meetings with publishers like Ubisoft France, Bungie USA, and others

GetStream used our copy and beset practices to take reply rates beyond 18% and are now scaling their sales team in EU to work exclusively with that region.